Adwords Keyword Tool can be a great platform to promote your site/blog or your product on websites that use Google adsense revenue generation program. It can be a little tough for those newbie users wishing to use it. But you can clear it out with this little tutorial to use adwords keyword tool.
If you are confused about “exact match”, “phrase match” or “broad match” there is not much to worry about as in the end all leads to promoting your product, but if you use it properly you can end up increasing sales significantly.
So here is how you can use adwords keyword tool properly
Lets assume you are selling iPhone 4S and you want to display your ads in related search.
Representation
- Exact Match – The phrase or word will be surrounded by square brackets, in the format [ iPhone 4S]
- Phrase Match – The phrase will be surrounded by quote marks, in the format “ iPhone 4S”
- Broad Match – Any phrase or word which is entered into your AdWords keyword list without any type of formatting is a broad match, for example – iPhone 4S
What is Exact Match
Exact match as the name suggests is used only when exactly the same keyword is searched by the user for which you have accepted to place your ads. Your ads will come up only and only when iPhone 4S is searched. It will not come up if the user searches “iPhone 4S store in London”. Now if you are selling iPhone 4S and want to advertise your shop you are losing potential customers.
What is Phrase Match
A Phrase Match means that they user must search for your keyword in the order that you have put them, but they can have other words either side. For example, if they searched for Where Can I Buy iPhone 4S or iPhone 4S For Sale then your advert would appear, but if they searched for iPhone review, it wouldn’t appear. Now if you have a blog about iPhone reviews again you are loosing potential customers.
What is Broad Match
A Broad Match simply means that all of your words must be in the users search term, but the order and any additional words do not matter. This means that iPhone 4S should be there in what the user searches it doesn’t matter if he searches iPhone 4S repair or iPhone 4S review. If again you are advertising you iPhone store these result would not benefit you.
So go and do keyword research using Google adwords keyword tool.
It was a informative read Deep!
I haven’t used this yet. But as I’ve started working with keywords. I’m surely gonna try this. Thanks for sharing and thanks for your comments on my post over BasicBlogTips, also.
Abhi Balani recently posted..Good Blogger And A Good Blog: What Are The Signs?
I have had my blog for over a year now but I just recently began using Adwords for keyword research. I went through all 160 + posts that I have and went back and SEO’ed them. It took some time but I am hoping that I will get more search traffic from it.
Justin Mazza recently posted..Heal the World by Living Your Dream
i m using yet but there will be always some problem with adwords keyword tools to how to use it but after reading your article it helped me some what thank you
I think that using Ad-word is so proficient in online business. by using this tool we can sure find the perfect keyword we can use for our blog site to have a unique keyword and will sure attract many readers online. thanks for sharing this great information.
Kate Brown Wilson recently posted..Baby Eagle
Thanks for your Comment Kate Brown, Adwords is really a great business tool provided by Google.
I really appreciate this great information that you have shared, on how to use the Google Ad-Words properly, at first all i know about this is finding a perfect keyword for your niche. by using this tool we can find unique keyword we can use for our blog site.
Kate Brown Wilson recently posted..Fab Defense